Toby Keith has a lot to talk about but he can't say much.

Strike that. The voluble country superstar can say plenty - he can't release certain choice details just yet.

For instance, the strapping Oklahoma native, who plays the Tweeter Center in Mansfield Saturday night, is starting a new record label.

What's it called, you ask?

``I can't even tell you,'' he says.

The singer-songwriter, who's sold 25 million records in the past 12 years, is also ready to throw his cowboy hat into the acting ring, following in the boot steps of Dwight Yoakam and Tim McGraw. But of his two potential films - one a romantic dramedy, the other based on a screenplay he wrote - Keith says, ``I don't know how much they'll let me talk about it.''

He's excited about the film work - having read roughly 300 scripts during the past four years - and is ready to doff his Stetson and get into character, not just transfer his big dog presence to the silver screen.

``I feel pretty comfortable,'' he says from a San Jose, Calif., tour stop, addressing the potential of leaving his rough and tumble persona behind. ``We're going to wade out, not dive right in the deep end,'' he says. ``I'm not going to be in a position where I've got to be Jack Nicholson quality.''

When not contemplating moguldom or movie stardom - and he also just opened Toby Keith's I Love This Bar & Grill in Las Vegas - the 44-year-old former semi-pro footballer is enjoying his day job, touring for his most recent No. 1 album, ``Honkytonk University.'' The solid CD is a mix of bereft ballads - including a melancholy, hard country duet with Merle Haggard - and more uptempo stuff for fans of``Who's Your Daddy'' and ``Beer for My Horses.''

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