(Show Dog)
Someday when he's old, Toby Keith may have a big regret about his new album: the title.

After all, what aging performer reflecting on his life and career is going to be completely happy knowing that a work containing some of his best material bears a moniker that invites snorts and guffaws?

Yet that's the situation Keith, 44, faces a few decades from now, because his latest effort, devilishly titled "White Trash with Money," just might end up being a career milestone. Not only is it the first release from Show Dog Records, the label Keith founded last year after years of feuding with Music Row, but it's also packed with potential radio hits and solid songwriting by Keith, his pal Scotty Emerick and Nashville veteran Dean Dillon.

As he did on last year's "Honkytonk University," the outspoken singer-songwriter puts his money where his mouth is on "White Trash," demonstrating for big-label execs and radio programmers everywhere that 21st-Century country songs needn't be oatmeal-bland and hook-deprived to be successful. Heck, sometimes they can even sound, you know, country.

That's certainly the case with disc's showcase moments, the single-in-waiting "A Little Too Late" and the heartfelt "Crash Here Tonight," both of which reference Nashville's '60s and '70s sound. The latter, which finds Keith crooning, "I almost said I love you/ Girl I shouldn't go there anymore," is the most affecting ballad he's ever recorded, and he has given much of the credit for its poignancy to his female coproducer, Lari White, who he says softened his approach and tapped the tender side of his baritone.
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